Wednesday, September 9, 2009

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Tuesday, September 8, 2009

How Does Pay Per Click Advertising Benefit You?

Quickly drive traffic to your site with pay per click advertising. While Search Engine Optimisation takes time to attain good ranking in the natural listings, takes time and is an ongoing process of adding fresh content and link building, pay per click calls for a shorter time.

Even if you already have a well optimised site, there may be some extra key words that you would want to rank well in the search engines. At the same time, you may also want those key words which are less competitive to rank well. PPC - Pay Per Click Advertising offers a good solution to all these problems. You can find your site on the top listings with paid inclusion. Make sure that your advert copy and your web site both are relevant to the search term.

Get targeted traffic to your web site. With pay per click advertising, it is easily measurable, all your search engines provide conversion tracking and offers a better Return On Investment. You don't have to pay for your advert. Pay per click campaigns do not require you to pay for your ad, instead you pay only for the clicks on the link of your ad. So shell no money on your advertising campaign if your link has not been followed.

Choose your own set of key words which you feel will be important according to search engines. But don't forget the fact that the price of click is affected by the popularity of your key word. So choose your key words carefully.

Increase or decrease your daily budget based on your ppc results. Once your budget amount is hit, your ads will no longer display. PPC Internet advertising campaigns help you to target your campaigns effectively based on your own keywords which will make sure that you are reaching the right audience.

Kirthy Shetty, expert author, Platinum status
Online advertising network help:
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Free guide on Online display advertising:
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Article Source: http://EzineArticles.com/?expert=Kirthy_S

How to Make Lots of Money With Google AdSense

Some of you are probably wondering how you can make more money with Google AdSense. Below is a great tip on how to make more money online with Google AdSense.

There are many tips out there on how to make more money with AdSense and some of them work to a certain extent but most of those people who suggest certain strategies to make money with Google AdSense haven't even seen a Google paycheck.

If you want to make money with Google AdSense try the following tip and you may be more successful with AdSense.

Simple sites make more money with AdSense.

You may be thinking this isn't right but there has been a bunch of research done on this. One of the great AdSense gurus out there Michael Green did a test on his website by making it more simplistic and by doing so increased his CTR (Click-through-rate) from 30% to 40%.

Now you still may not believe this is true but what do you think happens to a user that is overwhelmed by too many options? Would that user possibly get overwhelmed by all the options and possibly not click on anything?

Why not open up a new browser tab and go to Google and do a search there. Did you notice how simple the layout of their search results are? It is very simple because people can follow it easily and therefore are more likely to click on the ads that are showing on the page.

Why not try a more simple version of your website and see if you can increase your income with AdSense?

Interested in making more money with Google AdSense? Click HERE to learn how you can too!

Article Source: http://EzineArticles.com/?expert=Michael_Powers